How Free Trials Can Boost Your iPhone App Sales
Offering a free trial of your iPhone app can help boost your sales
The App Store now gives app developers like you a powerful new way to get more downloads and boost your sales. It uses an age-old marketing strategy: give something away for free and use it to make more money.
How can you use this proven technique for your app? We’ll show you.
Marketing 101 says that people love free things. They do not have to think if it is worth the $0.99 to buy your app. They know if they do not like it, it’s OK – it did not cost them a cent. But, there is one problem with the “give my app away for free” strategy: how are you going to make any money?
You could set a price and sell your app, but there is a challenge with that too. People may not be sure your app is worth the price. “What if I buy it and do not like it?” Even if your price is as low as $0.99, customers might worry they will have buyer’s remorse.
Try it before you buy it
What if you could have the best of both worlds? You could offer your app for free and watch lots of people download it. Then, after they have tried it and loved it, you could turn them into paying customers.
Now you can, thanks to a recent change made by Apple. You can now offer a free version of your app in the App Store and let your customers pay to upgrade it. Whenever people choose to upgrade because they want additional features in their app or more levels to the game, you make money.
Or, you can offer both a free and paid version of your app separately (as many developers do now). The advantage of the new way is that your customers can upgrade easily within the app, meaning people are more likely to do it.
And here’s tip to boost your sales: To encourage people to upgrade, you have to offer attractive features that people will want to pay for. Often developers will give away too much in the free app, so users do not have a reason to pay to upgrade.
Get a leg up on your competition in the App Store today. Build in an upgrade feature to your iPhone app and turn your app users into paying customers.
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