Marketing Your App – Tips to boost sales of your iPhone and iPad applications

Making an iPhone app can be exciting and profitable, but it can also be frustrating, especially when it comes to selling it. That is what we heard from you in our latest survey. And we want you to know that we are here to help (read on for a sneak peak).

What you said about marketing your apps

Thank you to everyone who took the survey – many more of you turned out than we ever expected. It is clear that marketing your iPhone app is not easy and just putting it in the App Store is not enough to guarantee a profit.

Here are the challenges app developers like you say they are facing:

• Coming up with ideas for an app that sells – How do I know if my idea for an app is a good one? That is what one developer asked, and we know many of you are feeling the same. Before you put in the time to create your app, you want to be sure it is an idea that your customers will love.
• Creating a marketing plan that gets big results (without a big budget) – Several people said they were overwhelmed with promoting their apps. There are just so many possibilities – search engine marketing, Twitter, yelling from the rooftops – that many developers said they did not know where to start.
• Submitting your app to review sites and getting published – We heard from many developers that their top frustration is submitting their apps for review and hearing nothing back. Or worse, just getting a canned email response that “we’ll get back to you”.
• Overcoming frustration at low sales - “I haven’t sold a single app” several people said. Others have tried everything but cannot break into the Top 100. Many developers said how frustrated they are that their hard work is not being rewarded as they expected it would.

You shared the challenges you face each day as you try to promote your iPhone apps, and I want you to know that we want to help. We have been there, too, and know that the right game plan can make all the difference. That’s why I want to let you in on a project in the works that I think you will be interested in.

Sneak peak of app marketing e-course

To help you promote your app, we are creating an online course that will show you exactly what to do step-by-step to get maximum returns with minimal effort. It can be frustrating logging into iTunes Connect each day to check your app sales only to see zeros looking back at you. There is no need to struggle any more, or buy dozens of marketing books.

When the new Marketing Your App course is available, members of our email newsletter list will be the first to know. If you would like exclusive details before anyone else, sign up now.