Change Your Thinking to Sell More iPhone Apps

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Do you want to sell your iPhone app to more people? Some apps in the App Store pull in huge profits for the people who created them while others seem to struggle. Are your apps getting all the sales you deserve?

There are many marketing tips and tricks I could show you to encourage more people to download your iPhone or iPad app. In fact, there are easy and inexpensive ways to make your app the bestseller you always thought it could be.

The real key to sell more apps, though, is not the marketing tactics you use. The big secret is to learn that you need to think like your customer. What do they want out of your app? What problems are they trying to solve? Who will pay for my app, exactly? Instead of thinking about yourself, you should make the shift to thinking like a potential user of your app.

Change your thinking from “how do I sell my iPhone app?” to “why would someone want to buy my iPhone app?” While it may sound simple, this change in the way you think about marketing can have a huge impact on the way you sell your iPhone apps.

You are putting yourself in the shoes of the customer. After all, they are the ones in charge here. Selling iPhone apps is a matter of understanding their needs and helping them solve a problem using the app you made.

To sell iPhone apps to your customers more effectively, ask them what they want to see in your app while you are creating it. You can use surveys, send out emails, or ask your friends on Twitter or Facebook. Use this feedback to make the best software you can, which will make it much easier to sell your app and reap bigger profits down the road.

Now that you know that the best way to sell your iPhone app is to listen and respond to your customers’ needs, take action. Take a look at all the ways you are marketing your app – such as your App Store description – and make sure they speak directly to your customer by putting their needs first. You will quickly see that selling more apps comes naturally when you learn to think like your customer.

{ 4 comments… read them below or add one }

MarketingGuru May 12, 2010 at 10:54 am

When it comes to marketing, you MUST have an app demo website. The best advice is to get WordPress to market it. Here’s a free premium iPhone wordpress theme you can use for your iPhone app:

http://www.rawapps.com/20743/wordpress-theme-for-iphone-app-demo-website-free-download/

Dominic May 16, 2010 at 7:16 pm

Hi,

Wow this is a good blog about selling apps. I have also encountered a website where you can create amazing advertising ideas for your iPhone. ANd I also found a website where you can learn how to track lotto results.

this are the URL:
http://itunes.apple.com/app/adpack/id359562015?mt=8
http://www.iphoneappreview.com/lottomap-loto-mapping-app-for-iphone.html/comment-page-1#comment-3039

Img May 18, 2010 at 7:08 am

To sell iPhone apps to your customers more effectively, ask them what they want to see in your app while you are creating it. You can use surveys, send out emails, or ask your friends on Twitter or Facebook. Use this feedback to make the best software you can, which will make it much easier to sell your app and reap bigger profits down the road.
+1

3D product photos June 9, 2010 at 2:18 am

Research and prototyping must be undergone so as to deliver customer satisfaction.

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