How to Get Your App in the Top 100

Do you want your name in lights? To be at the top of the pack? In the App Store, every developer strives to be in the Top 100 because it brings a huge visibility and loads of sales.

Many developers who write into this site say that getting their app in the Top 100 is one of their primary goals. But competition is tough. There are over 200,000 apps in the App Store and only a small fraction are people enough to market to the top. Does your app have what it takes to rise above?

Having your app in the Top 100 is like having Apple advertise your app for you every day. They give you a prominent link right to your app from the Top 100 page or even on the App Store homepage, which are seen by huge audiences. There may be no more effective way to market your app or turn App Store shoppers into customers than appearing on this coveted list.

More than the money from all the sales a Top 100 link can provide, it is a sign that you have arrived as an iPhone app developer. While many people learned to make iPhone apps, only an elite group have had their be successful enough to appear on the list.

One of the keys to having your app rocket to the top is to build momentum from their very beginning – even before you launch your app. Before your app shows up in the App Store, start building the buzz around it. Let bloggers and app sites know what is coming and build anticipation with the people who may become your customers. Build the anticipation into a fever pitch, so people will want to buy it the instant it is available.

Use the time you are waiting for your app to be approved wisely. Promote your app through your website and keep your customers updated. Make sure to tell them as soon as your app is approved and ready to buy.

Why do all this work? How will this help your increase the chances your app will break into the Top 100? You are turning your app into an event, and generating excitement so people do not need to think about buying it – they just snatch it up as soon as it is available.

You will usually see some of your highest sales as soon as your app is launched, so this strategy multiplies the number of sales you receive from day one.

The momentum you get from a huge launch can help propel you into getting more sales moving forward. For example, you can get many positive reviews earlier so people will quickly see your app is worth buying. More attention, more sales, more chances to get into the Top 100.

The Top 100 list is reserved for the best apps – and yours deserves to be among them. It may be difficult to break into this elite group, and it does not happen by accident. Start marketing your iPhone app even before it launched and continue to build the momentum and increase your sales to get the best chance to rise to the top of the rankings.

Tagged as: app developer, App Store, mobile marketing, sell apps