All iPhone app developers want more people to buy their apps, but few realize the one thing that you must do before anyone will hit “download”. Keep this one basic rule in mind to improve your app marketing, and you could start boosting your profits starting today.
What is the one thing you must do with your audience? Build trust. Your users must trust that the app you’re offering is worthwhile before they will buy.
No one wants to have Buyer’s Remorse and it stops many people from purchasing a paid app, even one that’s only $0.99. The way to overcome their fear is to show you’re trustworthy.
A sloppy description on the iTunes Store will make people think your app is sloppy, too, and not worth their while or their money. If the icon for your app doesn’t look professional, it will likely be overlooked in a sea of slick alternatives. Your app is competing with thousands of others online and your customers will expect a professional look.
Finally, you can build trust with your customers by showing them how much other people have enjoyed your app. Include quotes from users and reviews from blogs in the description of your app. It could be the one thing that sets you apart and gets more people to believe your app is worth their time and money.