Congratulations! Your iPhone app was approved by Apple and is now for sale in the App Store. Your hard work to code and test your app is about to be rewarded.
But wait, how will people know your app is there? When they find it, how will you convince shoppers your app is worth their money? In other words, how do you market your iPhone app?
Having a bestselling app is about more than just creating the best software (although, that certainly helps!). How you market your iPhone app will make the difference between having sluggish sales and raking in huge profits.
One of the most effective ways to market iPhone apps is by making the most of your spot in the App Store. Your app should do more than just sit on the shelf. Use the App Store as your launch pad to successfully selling your software. Learn as much as you can about the ins and outs of this superstore so you can maximize your chances your app is seen and downloaded.
While at first it might seem like you don’t have much control over how your app will appear in the App Store – after all, Apple controls all aspects of their shop – you have more ways to market your app than you might think.
You should use every part of your App Store page to its fullest to convince shoppers your program is worth buying. That means taking some extra time when you submit your app to write a compelling description and create an eye-popping icon.
If your app is already for sale, make your next update a money-making makeover: update your description, upload a tweaked icon, and use screenshots that really show off the best of what your app can do.
Also, take a look around at your competition and find ways to set yourself apart. You can make your customers’ decision to buy much easier if you price your app lower than your competitor’s. Or if you make it crystal clear in your app description why yours is better (and worth a higher price).
When you market your app in the App Store, you’ll set yourself apart from all the competition. Many iPhone developers just let their products sit on the shelves. But now you can supercharge your marketing to start selling more today.