Press releases are a powerful way to spread the word about your new iPhone, iPad or Android app. If you write a press release before you release your app, you can send it out the first day it is live to capture the excitement of the launch and start telling people about it right away.
Your goal in sending a press release is to let reporters, bloggers, and app reviewers know that you have done something exciting that their readers should know about. You encourage them to contact you for more information or they may re-publish your release online. Plus, your release can include links directly to your app and website.
When writing a press release about your mobile app, you want to focus on what is most newsworthy about it. Instead of just listing its features, grab the reader by telling them what makes it one of a kind. Here are some questions to think about:
- What does your app do that no other can?
- How does it help people in an interesting way?
- What is new, unique, or surprising about your app?
- How can your app impact people’s lives?
Once you write a press release, it is time to let the world know. Post it on your website, email it to iPhone, iPad, or Android app review websites, and consider using a service such as prMac or PRWeb that gives your press release more exposure by sending it to a large number of media contacts.
Also consider timing when writing an app press release. To have a successful launch, it helps to start thinking about your press release (and marketing in general) before you appear in the App Store. But even developers that have been selling their apps for months or years can find sending a press release helpful in getting more awareness and exposure if they have something newsworthy to share (for example, a significant new feature, reaching a milestone, launching on a different platform such as Android, etc.).
How have you used a press release to promote your app? Let us know by leaving a comment below.