When trying to increase sales of your mobile app, there are really only two ways to do it. You could increase the percentage of people who see your app that actually buy it (your conversion rate). Or you could increase the number of people who see your app in the first place (your traffic).
Both are important, and a smart plan would be to continually improve both. But where do you focus your efforts to get the most bang for your buck?
By far, increasing your traffic has more potential to get big sales. While you may only be able to up your conversion rate by a few percent (unless you slash the price), there is no end to the ways you can get huge numbers of people to learn about your app.
There are millions and millions of users – around the world! – who have iPhone, iPad, iPod touch, and Android devices. This is your potential audience. Yet only a small percentage of them will ever see your app.
If they don’t know you even exist, how can they pay you for your creation?
This is the power and potential of traffic. You can drive as many people as possible to your corner of the App Store, where they are just one click away from buying your app.
Increasing traffic to your app is the #1 most direct way to boost your sales. It will not happen on its own, but neither does it require special skills or a huge advertising spend. There are smart strategies any developer can take to get new customers on almost any budget.
Here are the 3 keys to massive app traffic and big sales:
Build multiple streams of traffic – One of the best ways to have a large and growing stream of traffic is to make sure you have many sources. Some developers only focus on their website or only on how they look in the App Store. Any one stream could dry up, but having a well-rounded approach is key to reliably drawing in new customers month after month.
Think outside the App Store – While much of your traffic will be people shopping in the App Store, there are huge opportunities to get attention outside. Don’t forget the wide variety of places across the internet where customers are likely to be. Your potential users are talking about apps on social media, review websites, blogs, and more – you want to be everywhere they are.
Focus on repeat traffic – Rather than only doing a “quick fix” and getting a short-lived burst of traffic, focus your marketing efforts on activities that will bring you new customers month after month. While sending a tweet might get a short bump in clicks, having a smart strategy to take your app global and reach customers in app stores worldwide can bring you sales even while you sleep.
There is so much to say about traffic that is would be impossible to put it all in one blog post. Yet it is so important to the long-term success of your app that it can no longer be overlooked.
I’m announcing a new training course where I’ll walk you step-by-step through my best strategies for getting more traffic and sales – it’s App Traffic Academy. You’ll learn how to build multiple streams of traffic, powerful ways to get customers outside the App Store, and smart tactics to build more traffic that just keeps growing.
To learn more about how App Traffic Academy can help your app achieve the success you’ve been looking for, watch this video.