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Congratulations! Your iPhone app was approved by Apple and is now for sale in the App Store. Your hard work to code and test your app is about to be rewarded.

But wait, how will people know your app is there? When they find it, how will you convince shoppers your app is worth their money? In other words, how do you market your iPhone app?

Having a bestselling app is about more than just creating the best software (although, that certainly helps!).  How you market your iPhone app will make the difference between having sluggish sales and raking in huge profits.

One of the most effective ways to market iPhone apps is by making the most of your spot in the App Store. Your app should do more than just sit on the shelf. Use the App Store as your launch pad to successfully selling your software.  Learn as much as you can about the ins and outs of this superstore so you can maximize your chances your app is seen and downloaded.

While at first it might seem like you don’t have much control over how your app will appear in the App Store – after all, Apple controls all aspects of their shop – you have more ways to market your app than you might think.

You should use every part of your App Store page to its fullest to convince shoppers your program is worth buying. That means taking some extra time when you submit your app to write a compelling description and create an eye-popping icon.

If your app is already for sale, make your next update a money-making makeover: update your description, upload a tweaked icon, and use screenshots that really show off the best of what your app can do.

Also, take a look around at your competition and find ways to set yourself apart. You can make your customers’ decision to buy much easier if you price your app lower than your competitor’s. Or if you make it crystal clear in your app description why yours is better (and worth a higher price).

When you market your app in the App Store, you’ll set yourself apart from all the competition. Many iPhone developers just let their products sit on the shelves. But now you can supercharge your marketing to start selling more today.

Now’s the time to learn everything you need to know to sell more in the App Store. Our new online course is now available (but only for a limited time) that walks you through 6 easy and powerful steps that can double your app sales (or more!): click this link to sign up for the course.

(If you’ve visited the order page before,  you may need to hit “refresh” or “reload” in your web browser so you can sign up or the course.)

Over 6 weeks, you’ll receive 25 audio recordings (plus full transcripts) that you won’t find anywhere else. It’s marketing made easy, without jargon or fluff.

You’ll learn how to:

*  Get pages full of 5 star reviews — the easy way

*  Avoid rejection and get into the App Store the first time

*  Convince App Store shoppers to buy your app

*  Get huge publicity from your app’s website (5 free tools)

*  Choose the perfect price for your app

*  Advertise on Google for bigger profits

The best thing is you don’t have to be a marketing pro to make these tips work for you. It’s designed just for app developers like you.

Sign up now – there’s no risk because you’re covered by our 60 day money back guarantee.

If your app has been in the App Store for a while and you want to boost your sales, it is easy to freshen up your image.

Customers love new apps, but it is hard to keep updating your app to add new features. It is also tough for your older app to compete with shiny new products in the App Store.

Plus, a makeover is the perfect opportunity to use everything you have learned from your users and this blog. Take the feedback about your app from App Store comments and emails about what your customers love about your app and highlight the strongest parts of your app in this makeover.

The result will be a fresh new face on your existing app – one that will catch the eye of more App Store shoppers and convince more of them to buy your app.

Of course, Apple will need to review and approve the changes you make. Here is how to freshen up your little corner of the App Store:

Icon

You may not want to overhaul your icon if people recognize it, but you can give your iPhone app’s icon a face lift to help it stand out. Make the colors bolder or brighter. If you have an image in your icon, can you make it larger? Can you remove text that is hard to read and focus on a graphical icon?

Price

If your app has been in the App Store for a while, maybe it is time to spark some more interest in it by having a limited-time sale. Lower the price for a short time (announce the sale in your description to let people know) and build some buzz around your app. More people will want to try it and grab the savings before the sale ends.

Description

Are you doing all you can in your App Store description to win over shoppers? To spruce up your text, add a bulleted list of the top benefits of your app. Keep each bullet short and to the point.

Rewrite the first sentence of your description. Because it is visible to shoppers (while the rest of the description is hidden unless they click “More”), it is the most important. Make your opening sentence grab the reader by saying something about your app that is unique, surprising, or intriguing. Encourage your customer to want to read more.

Keep your app looking like new – and selling like when you first launched it in the App Store – with these tips for a quick and effective marketing makeover.

Want publicity for your iPhone or iPad app? Better yet, do you want free publicity? You cannot just sit back and wait for people to notice your app or for bloggers to write about it. To get maximum exposure for your application, you must get your name out there.

Press releases are a powerful way to spread the word about your app, especially if it is new. Sending a press release is an easy step you can do yourself – you do not need to hire a big public relations firm or advertising agency.

Best of all, there are free ways to distribute your press release once you are done with it to give it the best chance to be seen by the press, bloggers, and potential customers. I will give you some easy ways to turn your app press release into a reporter and blogger magnet and ideas for ways to distribute it (some of them free!).

Your Goal for Writing a Press Release

Writing a press release to announce your new or updated app can be a powerful way to get you noticed. Your goal in sending the press release is to let reporters, bloggers, and app reviewers know that you have done something exciting that their readers should know about. You then encourage them to contact you for more information, or they may link to your release online.

Sending one press release about your new app will probably not land you on the front page of a national newspaper. But it does get you additional exposure from people interested in technology and iPhone apps. The link you provide to your app website helps boost your rankings in Google, and can increase your sales when people find it online.

Plus, it gives you added credibility. Even a solo app developer can look like a professional software company by doing what the big guys do: issuing press releases whenever your new app or other important news.

How to Write a Press Release

When writing a press release about your app, you want to focus on what is most newsworthy. Instead of just listing off its features, grab the reader by telling them what makes it one of a kind.

What does your app do that no other can? How does it help people in an interesting way? What is surprising, or even controversial about your app?

Your app and your press release are fighting for attention with many competitors, so think carefully about how you will make your stand out from the crowd.

Get Your Press Release Out There

Once you write a press release, it is time to let the world know. Your announcement has a short shelf life, so send it to many places quickly rather than letting it drag out.

You can send it to app review sites that cover iPhone or iPad apps, but it usually best if you personalize the message rather than sending a mass mailing.

Use these websites to give your press release maximum exposure:

• PRMac (free)
• Press Exposure (free)
• PRWeb
• PRLog (free)
• Free Press Release (free)
  
• Your website (free)
• Our website (free)

Writing a press release can give your app a boost in recognition and help increase sales when combined with other marketing. Use these tips to let everyone know about your new app.

Do you want your name in lights? To be at the top of the pack? In the App Store, every developer strives to be in the Top 100 because it brings a huge visibility and loads of sales.

Many developers who write into this site say that getting their app in the Top 100 is one of their primary goals. But competition is tough. There are over 200,000 apps in the App Store and only a small fraction are people enough to market to the top. Does your app have what it takes to rise above?

Having your app in the Top 100 is like having Apple advertise your app for you every day. They give you a prominent link right to your app from the Top 100 page or even on the App Store homepage, which are seen by huge audiences. There may be no more effective way to market your app or turn App Store shoppers into customers than appearing on this coveted list.

More than the money from all the sales a Top 100 link can provide, it is a sign that you have arrived as an iPhone app developer. While many people learned to make iPhone apps, only an elite group have had their be successful enough to appear on the list.

One of the keys to having your app rocket to the top is to build momentum from their very beginning – even before you launch your app. Before your app shows up in the App Store, start building the buzz around it. Let bloggers and app sites know what is coming and build anticipation with the people who may become your customers. Build the anticipation into a fever pitch, so people will want to buy it the instant it is available.

Use the time you are waiting for your app to be approved wisely. Promote your app through your website and keep your customers updated. Make sure to tell them as soon as your app is approved and ready to buy.

Why do all this work? How will this help your increase the chances your app will break into the Top 100? You are turning your app into an event, and generating excitement so people do not need to think about buying it – they just snatch it up as soon as it is available.

You will usually see some of your highest sales as soon as your app is launched, so this strategy multiplies the number of sales you receive from day one.

The momentum you get from a huge launch can help propel you into getting more sales moving forward. For example, you can get many positive reviews earlier so people will quickly see your app is worth buying. More attention, more sales, more chances to get into the Top 100.

The Top 100 list is reserved for the best apps – and yours deserves to be among them. It may be difficult to break into this elite group, and it does not happen by accident. Start marketing your iPhone app even before it launched and continue to build the momentum and increase your sales to get the best chance to rise to the top of the rankings.

Learn how changing your thinking can help you sell more iPhone apps

Do you want to sell your iPhone app to more people? Some apps in the App Store pull in huge profits for the people who created them while others seem to struggle. Are your apps getting all the sales you deserve?

There are many marketing tips and tricks I could show you to encourage more people to download your iPhone or iPad app. In fact, there are easy and inexpensive ways to make your app the bestseller you always thought it could be.

The real key to sell more apps, though, is not the marketing tactics you use. The big secret is to learn that you need to think like your customer. What do they want out of your app? What problems are they trying to solve? Who will pay for my app, exactly? Instead of thinking about yourself, you should make the shift to thinking like a potential user of your app.

Change your thinking from “how do I sell my iPhone app?” to “why would someone want to buy my iPhone app?” While it may sound simple, this change in the way you think about marketing can have a huge impact on the way you sell your iPhone apps.

You are putting yourself in the shoes of the customer. After all, they are the ones in charge here. Selling iPhone apps is a matter of understanding their needs and helping them solve a problem using the app you made.

To sell iPhone apps to your customers more effectively, ask them what they want to see in your app while you are creating it. You can use surveys, send out emails, or ask your friends on Twitter or Facebook. Use this feedback to make the best software you can, which will make it much easier to sell your app and reap bigger profits down the road.

Now that you know that the best way to sell your iPhone app is to listen and respond to your customers’ needs, take action. Take a look at all the ways you are marketing your app – such as your App Store description – and make sure they speak directly to your customer by putting their needs first. You will quickly see that selling more apps comes naturally when you learn to think like your customer.