Case Studies

Case Study: How Smart Marketing Helps the LogYourRun App Succeed

Case Studies
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To make your iPhone app a success, you not only have to be a smart developer — you also need to be a savvy marketer. Tim from LogYourRun.com is both and shares his strategy for maximizing sales of his LogYourRun app. It’s another example of trying something new with how you sell your app. If [...]

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Case Study: Making Your iPhone App a Global Success

Case Studies
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How do you turn an innovative app into a worldwide success? That is exactly what many iPhone developers are trying to do, so we wanted to share with you the story of a Japanese developer with global aspirations. Helping MotionPortrait spread the word is Mark Lytle Hiratsuka, who explained how thinking big can help your [...]

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How I Do It: Successfully Selling iPhone Games

Case Studies
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iPhone users love games and developers have created them by the thousands. Gaming is a huge money-making opportunity for developers, but it also presents a significant challenge: how do you make your game stand out? The iPhone app development company bees4honey, which successfully sells several games in the App Store, uses everything from videos to [...]

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