Tips to boost your iPhone and iPad app profits

Archive | Case studies

12 April 2010 ~ 7 Comments

Case Study: How Smart Marketing Helps the LogYourRun App Succeed

Case Study: How Smart Marketing Helps the LogYourRun App Succeed

To make your iPhone app a success, you not only have to be a smart developer — you also need to be a savvy marketer. Tim from LogYourRun.com is both and shares his strategy for maximizing sales of his LogYourRun app.
It’s another example of trying something new with how you sell your app. If it [...]

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31 March 2010 ~ 0 Comments

Case Study: Making Your iPhone App a Global Success

Case Study: Making Your iPhone App a Global Success

How do you turn an innovative app into a worldwide success? That is exactly what many iPhone developers are trying to do, so we wanted to share with you the story of a Japanese developer with global aspirations.
Helping MotionPortrait spread the word is Mark Lytle Hiratsuka, who explained how thinking big can help your app [...]

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28 January 2010 ~ 7 Comments

How I Do It: Successfully Selling iPhone Games

How I Do It: Successfully Selling iPhone Games

iPhone users love games and developers have created them by the thousands. Gaming is a huge money-making opportunity for developers, but it also presents a significant challenge: how do you make your game stand out?
The iPhone app development company bees4honey, which successfully sells several games in the App Store, uses everything from videos to widgets [...]

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19 January 2010 ~ 0 Comments

How I Do It: Don’t Expect Your App to Sell Itself

How I Do It: Don’t Expect Your App to Sell Itself

Understanding your customer is one of the most important parts of marketing your iPhone app, and it is an advantage that Mark Johnson is banking on as he sells his financial iPhone app.
Even though the stock market can be a roller coaster, prospects for the app Wall Street are looking up because of the [...]

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14 January 2010 ~ 2 Comments

How I Do It: Making Money Selling the MoneyBook App

How I Do It: Making Money Selling the MoneyBook App

Everyone knows they should keep track of their money, but many people think it’s a chore. How do you make an iPhone app to make it easier, and then get people excited about it?
That was the challenge for Sandro Pennisi, whose iPhone app MoneyBook makes it simple (maybe even fun) to keep tabs on [...]

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14 December 2009 ~ 7 Comments

How I Do It: Marketing Tips from a First-Time App Developer

How I Do It: Marketing Tips from a First-Time App Developer

If you are trying to figure out the best ways to market your iPhone app, you are not alone. Every app developer has to figure out how to make their software stand out among 100,000 competitors in the App Store.
We want to make it a little easier for you in our new occasional series of [...]

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