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When you are creating or selling your iPhone app, it can be tough to stay on top of all the new tips for marketing your app. We make it easy by rounding up the latest articles, tools, and ideas to help you succeed. Check out these links:

How to boost sales by putting your app on MobiHand and Handango.

Top 15 mobile marketing columns of 2009.

Will Apple go into the App Search business?

Want to promote your iPhone app? Get your press release published at prMac free.

55% of iPhone users spend most or all of their time using apps.

App Store sees record breaking sales during holidays.

How AutoWeek made its iPhone app a smashing success.

8 tips to get your iPhone app noticed in the App Store.

10 helpful tips and tools for marketing your iPhone app.

Want to be the first to know about new iPhone app articles and ideas that can help you increase your sales? Subscribe to our RSS feed or sign up to receive emails now.

If you are trying to figure out the best ways to market your iPhone app, you are not alone. Every app developer has to figure out how to make their software stand out among 100,000 competitors in the App Store.

We want to make it a little easier for you in our new occasional series of case studies from app developers who have been there – and are succeeding.

One example is Dan Nelson, who uses everything from a slick video trailer to old fashioned word of mouth to sell his iPhone app BATAK Duel

Marketing Your App: What is your app and what does it do?

Dan Nelson: BATAK Duel is our first iPhone and iPod touch game. It tests reaction, hand-eye coordination and dexterity skills to their absolute limits. In the game you face 10 challenging opponents whom you must defeat in order to win your freedom from slavery.

MYA: What have you done to market your app?

DN: Lots of different things.  Telling everyone I personally know about the game, yes, even my postman!  Submitting numerous press releases to the media. I have also created a promotional website and a promotional video on YouTube. And submitting to numerous ‘app review’ sites.

MYA: What tips do you have for developers who are trying to sell their apps?

DN: I would say don’t just launch your app and then sit back expecting to cash in, in most cases this just won’t happen.  Be as proactive as possible in getting the word out, spend a couple of hours a day marketing your app and don’t give up!

You should notice that the more you promote your app then the more it will sell, so just keep promoting it.

Also, make sure you create an official website for your app and include a development blog
and Twitter support.

Finally, make sure you support your app by returning all customers’ emails (be polite!), fixing bugs as required and adding new features to your app.  If you do all of this then you should do very well indeed.

BATAK Duel is available in the App Store by clicking this link

Do you have an iPhone app you would like to see featured on this blog? Find out how.

If you think marketing your iPhone app is just about sticking some ads online, it’s time to rethink your strategy. Let’s start at the beginning – with the one thing that you should consider even before building your app. (If you already created an app, that’s OK too).

The one thing that will cause your iPhone app to sell or flop is your audience. How well have you met their needs? Have you created something people will love using… and love telling their friends about?

Because, with over 100,000 competitors in the App Store, it’s your audience that will decide if they want what you’re selling. Here are the three key questions that all iPhone app developers should ask themselves before starting to code or trying to sell their software:

1. Who is my audience?

Can you picture the exact type of person that will want to use your app? It’s too easy to think “everyone will want it!” but, even with the most popular programs, that’s just not the case.

Instead, try to think of just one person who would love to download it. Zero in on what that person wants and design your app just for him or her.

2. Why will my audience love my app?

Answer the question that everyone will ask themselves when they see your offering in the App Store: “what’s in it for me?”

Jot down the one top benefit that you’re offering your customers. Will it save them time? Allow them to do something new? Impress their friends? It’s that one benefit that will inspire people to click “download”.

3. Is my audience willing to pay for what my app does?

Once you’ve figured out the true benefit of your app to customers, ask yourself if people would be willing to pay for it. Is the benefit important enough that someone will pay the $0.99 or more to have it?

Figuring out the audience for your iPhone app may seem like a chore, especially if you’re doing it after creating your program, but it’s the one marketing secret that can make your app a success.

They say “don’t judge a book by it’s cover”, but people will judge your app by its icon. If you want more people to download your iPhone app, you have to catch their eye. One great way to get more attention is with an eye-popping, professional-looking icon for your app.

In the app store, your customers will have to make a snap judgment of whether or not to click on your app based only on it’s icon and name. So, that little square image is more than a pretty picture: it could be an easy way to boost your app sales starting today.

Even if you created the app yourself, you don’t have to make the icon, too. You might consider hiring a professional designer to create a polished icon for you. The money you spend could be easily made back with your increased sales.

If you need a bold, polished icon for your new app (or want to give your existing app a face lift), just let us know – we offer app icon design services to help.

To get more sales for your iPhone app, you need more than a great description on the iTunes store. To supercharge your earnings, make sure you have a website that tells everyone exactly why they need your app.

It doesn’t need to be a large site – even one page will do if it’s well-designed and gives your users all the reasons they need to buy your app.

Want some inspiration? Web Designer Wall has an excellent collection of powerful iPhone app sites plus tips to design your own:

http://www.webdesignerwall.com/trends/iphone-app-site-design-trends/

Why do you need a website for your app? Isn’t your description in the iTunes Store enough? A website gives you a new way to promote your app – it’s a stand alone advertisement that can link directly to the iTunes Store where people can download your app. Your website has the flexibility to show what makes your app special.

And, using your website, you can invite people to connect with you in ways that go beyond just a download. In this blog, we’ll show you ways to get people to buy not only your first app but every one after that because they’re on your email list, they follow you on Twitter, and they’re your raving fan. Stay tuned to learn the secrets behind apps that get you noticed and make you money.

But first, check out the iPhone app site inspirations and build that website.