Want publicity for your iPhone or iPad app? Better yet, do you want free publicity? You cannot just sit back and wait for people to notice your app or for bloggers to write about it. To get maximum exposure for your application, you must get your name out there.

Press releases are a powerful way to spread the word about your app, especially if it is new. Sending a press release is an easy step you can do yourself – you do not need to hire a big public relations firm or advertising agency.

Best of all, there are free ways to distribute your press release once you are done with it to give it the best chance to be seen by the press, bloggers, and potential customers. I will give you some easy ways to turn your app press release into a reporter and blogger magnet and ideas for ways to distribute it (some of them free!).

Your Goal for Writing a Press Release

Writing a press release to announce your new or updated app can be a powerful way to get you noticed. Your goal in sending the press release is to let reporters, bloggers, and app reviewers know that you have done something exciting that their readers should know about. You then encourage them to contact you for more information, or they may link to your release online.

Sending one press release about your new app will probably not land you on the front page of a national newspaper. But it does get you additional exposure from people interested in technology and iPhone apps. The link you provide to your app website helps boost your rankings in Google, and can increase your sales when people find it online.

Plus, it gives you added credibility. Even a solo app developer can look like a professional software company by doing what the big guys do: issuing press releases whenever your new app or other important news.

How to Write a Press Release

When writing a press release about your app, you want to focus on what is most newsworthy. Instead of just listing off its features, grab the reader by telling them what makes it one of a kind.

What does your app do that no other can? How does it help people in an interesting way? What is surprising, or even controversial about your app?

Your app and your press release are fighting for attention with many competitors, so think carefully about how you will make your stand out from the crowd.

(Or, if you don’t want to do it yourself, we would be glad to write a press release for you.)

Get Your Press Release Out There

Once you write a press release, it is time to let the world know. Your announcement has a short shelf life, so send it to many places quickly rather than letting it drag out.

You can send it to app review sites that cover iPhone or iPad apps, but it usually best if you personalize the message rather than sending a mass mailing.

Use these websites to give your press release maximum exposure:

• PRMac (free or paid)
• Press Exposure (free)
• PRWeb (paid)
• PRLog (free)
• Free Press Release (free)
  
• Your website (free)

Writing a press release can give your app a boost in recognition and help increase sales when combined with other marketing. Use these tips to let everyone know about your new app.

Would you like getting publicity for your app? We can write and distribute a press release for you that helps get your app noticed.

We’re proud to share with you the affiliate links above because these are the resources and tools we use for our own business.

Get people talking about your iPhone app – submit it to review sites. Not only can get you get free exposure for your app, but they can also link their audience right to your program in the App Store.

To help make it easier for you, we show you four app review sites to get you started. While you’re not guaranteed to get your app reviewed, there are so many websites that discuss and review iPhone apps you have a good chance to get some free publicity.

Aside from getting your name in front of people who are actively looking to download apps, there’s another benefit of review sites many app developers don’t think of. Get a good review on a popular blog or website and you can (and should) quote it in your description.

Use a quote from your glowing review and people may look at your app in a whole new light. Now, your not just another developer. Your app is used – and liked! – by someone. Maybe I should try downloading it too…

To help your app marketing, here are review sites to consider submitting to:

• iPhone App Reviews
• Whats on iPhone
• AppVee
• FreshApps

When you do contact these sites, remember you’re competing with many other submissions for the attention of their editors. Stand out from the pack by saying what’s new, different, and surprising about your creation. How does it help make the lives of that site’s readers better?

Don’t hold back – make your submission rise to the top of pack to make sure you get a review. And, do all you can to make sure it’s a good review.

What is your favorite app review website or blog? Share your thoughts by leaving a comment below.